BEN SHERMAN X DEAN CHALKLEY
GRIT & GLORY
The summer partnership with Dean Chalkley celebrated Ben Sherman’s return to its spiritual home of Brighton. Launching over the Mod Weekender, the partnership produced a unique week long in-store exhibition entitled Grit & Glory, with the public also invited in-store for their chance to be shot in Dean’s signature portrait style-resulting in incredible photographs.
The Ben Sherman Brighton store served as a gallery space to present ‘Grit & Glory’, an exhibition featuring the likes of Liam Gallagher, Paul Weller, Norman Jay, Richard Ashcroft, The Horrors, amongst others.
The live photographic session allowed consumers to be kitted out in the latest seasonal Ben Sherman gear and shot by Dean. A really great response to the social promotion, despite the rainy weather.
PROJECT INFO
Client – Ben Sherman
Agency – Gung Ho
Project – Ben Sherman x Dean Chalkley
Role – Design
CREDITS
Dean Chalkley
Gareth Davies
James Benn