The AW24 collection was an opportunity for Hunter to emotionally re-engage with their consumers, back to their origins. Storytelling was at the core of this campaign, focussing on true and meaningful narratives aligning with Hunter’s core demographic.

In addition to their iconic boots, Hunter also sought to diversify their reputation, with a new head-to-toe range, demonstrating Hunter’s place, and unique spirit, whatever environment they are being worn in.