HUNTER
HUNT THE FEELING CAMPAIGN
A beloved British icon, the Hunter boot. From the countryside to city streets, festivals to family outings, an emotion-led approach, telling human stories and interaction with the outdoors.
PROJECT INFO
Client – Hunter
Agency – Gung Ho
Project – Hunt The Feeling AW 2024
Role – Senior Designer
CREDITS
Agency Direction – Gareth Davies
Creative Direction – James Benn
Strategy – Esther Howard
Photography – Daniel Benson
Digi Op – Anna Olszewska
1st Assistant – Stephen Smith
DOP – Greg Dennis
DOP Assistant – Jack Kenyon
HMU – Zoe Tilston
HMU Assistant – Chloe Pack
Stills Retouch – Will Uglow
Producer – Benjamin Deamer
Production Assistant – Nye Conant / Amber Mansfield-Davies
Post Producer – Sam Phinikas
Offline Editor – Steve Gibbs
Composer – Asa Greenwood
Sound Design – Ben Gunstone
Colourist – Nick Dalby
The AW24 collection was an opportunity for Hunter to emotionally re-engage with their consumers, back to their origins. Storytelling was at the core of this campaign, focussing on true and meaningful narratives aligning with Hunter’s core demographic.
In addition to their iconic boots, Hunter also sought to diversify their reputation, with a new head-to-toe range, demonstrating Hunter’s place, and unique spirit, whatever environment they are being worn in.
