KEEN
INTO THE WILD SS25 CAMPAIGN
A new global creative direction with a heightened aesthetic to appeal to the brand’s lifestyle performance consumer, showcasing the brand’s versatile style across outdoors and city for their SS25 range.
The task was to develop a graphic language which integrated Keen’s signature branding and key product cues into inspiring journal-like narratives.
The approach centred on a cinematic aesthetic, youthful styling, and authentic outdoor enthusiasts as the cast. Honest, dynamic moments captured across mountain, lake, and cityscapes, blended versatility with a sophisticated European flair.
PROJECT INFO
Client – Keen
Agency – Gung Ho
Project – Into The Wild SS25
Role – Design
CREDITS
James Benn
Max Manavi-Huber
Valentin Scho
Danny Walker
Adriaan Louw
Luca Vincenzo
Kimberley English
Jordan Dean Schneider
Katie Downer
Zoe Tilston