Speedo have been making waves since 1928, but with swimming pools being closed for much of 2020, Speedo’s Make Waves campaign aims to dive back in and inspire swimmers back to the pool.

Featuring U.S. Olympic Medalists Caeleb Dressel, Abbey Weitzeil and Paralympic medalists Jamal Hill and Becca Meyers, it follows these athletes in and out of the pool.

As part of the inspirational campaign, the brand launched a series of 30 second films featuring these athletes and detailing the challenges they’ve faced throughout their careers.

The 360 campaign featured large format OOH, paid social, online video advertisements and retail partner activities.